The Origin Story (Our "Why")

Most marketing agencies know how to run ads or build a flashy website. But when the phone rings, they don't know what it actually takes to dispatch a crew, manage a pipeline, or run the day-to-day operations of a local business.

That disconnect is exactly why Simpl. was founded.

We saw too many small businesses and contractors paying for marketing, only for those leads to fall through the cracks of disjointed software, missed calls, and manual spreadsheets. We realized that true growth doesn't just come from a better ad campaign - it comes from having the backend systems in place to handle the volume.

At Simpl., we bridge the gap between front-end marketing and back-end operations. We build the engine that drives your growth, and the track it runs on.

Meet the Founder

Dimitri Tobar – Founder & Systems Architect

Simpl. was born out of a unique collision of two very different industries: local media and construction operations.

For a decade, Dimitri worked inside local news and media organizations. That experience built the foundation for Simpl.'s marketing arm - learning exactly how to craft a compelling story, capture high-quality visual content, and grab local attention.

But attention alone doesn't run a business.

Transitioning into Business Operations roles for local construction companies, Dimitri experienced the operational bottlenecks that plague home service businesses first-hand. It became clear that the biggest hurdle to scaling wasn't just getting more leads - it was fixing broken CRM setups, untangling software bloat, and automating follow-ups so the team could actually do the work.

Today, Dimitri and the Simpl. team take those combined decades of media production and operational triage and apply them directly to your business.

Our Core Philosophy

• Zero Bloat: We only implement the software, workflows, and marketing campaigns you actually need to scale. If it doesn't move the needle, we don't build it.

• Operations-First Marketing: We believe marketing is useless if your phone systems and lead management can't handle the influx. We fix the leaks in your bucket before we turn on the hose.

• Local Focus: We know what it takes to stand out in a local market. We pair high-end digital strategies with boots-on-the-ground content creation.